[HOME]
[SERVICES]
[FINANCIAL PLANNING]
[BONDS & CD'S]
[INSURANCE]
[OUR UNIVERSITY]
[NEWSLETTERS]
[CONTACT US]
[SITE MAP]
HOME > INVESTORS' BILL OF RIGHTS
We believe that the needs of the investor should always come first. As an investor, you have important rights, including the right to high quality products and services from the securities firm you choose.

At the same time, investors need to shoulder certain responsibilities themselves - for example, to plan carefully to meet their investment goals and to stay informed about the risks and rewards of their investments.

 


As an investor, you have the right:

 



  • To be treated in a fair, ethical, and respectful manner in all interactions with a securities firm and its employees and affiliates.
  • To receive competent and courteous service and advice at a fair price.
  • To select your own representative or request a different one if you are not satisfied.
  • To move your account to another representative or a new investment firm whenever you wish in a simple, efficient manner.



  • To clear, accurate, easy-to-understand descriptions of all your transactions, statements, and other communications from your investment firm.
  • To be informed clearly about all the costs associated with your account and the costs related to individual transactions, including commissions, sales charges (or loads), and other fees.
  • To accurate and timely regular statements of your account, including detailed transactional information.
  • To be provided with clear descriptions of your firm's policies and practices for protecting the privacy of non-public, personal information.



  • To be provided with responsible investment recommendations based on your personal objectives, time horizon, risk tolerance, and other factors, as disclosed by you.
  • To be apprised of significant conflicts of interest identified in a financial relationship between an investor and his or her broker-dealer or account representative.
  • To expect that your investment firm will provide professional assistance to help you clarify your investment goals and risk tolerance.
  • To be able to rely on your firm's assistance also in setting realistic expectations about the long-term performance and associated risks of various securities. The firm will present you with reasonable investment alternatives designed to meet those expectations, and disclose the comparative risks, benefits, and costs.



  • To fair consideration and a prompt response from your investment firm, if any problem with your account ever arises.
  • To be apprised of alternatives if your investment firm is unable to resolve a dispute to your satisfaction.


To help ensure the success of your investments, you will want to take a number of important steps personally:

 



  • Read thoroughly all sales literature, prospectuses, and/or other offering documents, when available, before making any investment.
  • Consider carefully all investment risks, fees, and/or other factors explained in these documents.
  • Make certain that you understand the relationship not only between your investment objectives and the risks and returns on your particular investments but also between your particular investments and your investment objectives. You need to remember at all times that every investment has some degree to risk and that it is possible to lose money - some or all - on any investment.



  • Provide completely accurate information about your financial status, investment goals, and risk tolerance when seeking investment advice, so that your investment firm can provide you with appropriate recommendations.
  • Seek out whatever information you need or want from your financial representative by proactively asking any questions you have about your account, a specific transaction, risk exposures, potential conflicts of interest, and, of course, commissions, sales charges, and other fees.
  • Notify your financial representative promptly whenever there is a significant change in your investment objectives, risk tolerance, income, net worth, or liquidity needs.
  • Review your portfolio holdings on a regular basis, and whenever your financial circumstances change. You may want to make appropriate changes based on your investments' performance and your current objectives.
  • If you have any holdings in mutual funds, to tell your financial representative about similar mutual fund holdings you have at other broker-dealers or directly with the mutual funds, so that your representative can make sure you receive any applicable "breakpoint" discount.



  • Have cash or available margin-buying power in your investment account, or transfer funds into that account, to ensure payment for securities purchases by the settlement. If you are paying by check or funds transfer, you should always make payments directly to your investment firm.
  • Review all transaction confirmations and account statements or reports carefully and promptly. You should report any errors or any questions you have to your financial representative or branch manager immediately.



  • Consult an attorney or a tax adviser for specific tax or legal advice.
  • Keep in mind that you are fully responsible for your investment decisions, if you choose automated channels (Internet or telephone) for your trading needs.
  • Consider carefully the validity and reliability of investment information obtained from all sources, especially unsolicited information obtained over the Internet.
  • Understand that the opinions of securities analysts should never be interpreted as a guarantee of future performance or rate of return.



[HOME]
[SERVICES]
[FINANCIAL PLANNING]
[BONDS & CD'S]
[INSURANCE]
[OUR UNIVERSITY]
[NEWSLETTERS]
[CONTACT US]
[SITE MAP]
Sage Rutty & Co.
1621 Jefferson Road
Rochester, NY 14623
(585) 232-3760
Fax: 292-5799
www.SageRutty.com
This website is only intended for residents of states in which we are registered. These states are: AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KS, KY, LA, MA, ME, MD, MI, MS, MT, NV, NJ, NY, NC, OH, OR, PA, RI, SC, TX, VT, VA, WA, WI and Washington, DC. This is not a solicitation to buy or sell securities.
This is written solely for information and communication purposes. It is not represented as Sage Rutty’s views or policies, nor a promotion in purchasing securities. The purchase of investments can only be considered through a prospectus and other authorized methods of promotion. Past performance is no guarantee of future results. Sage Rutty Member FINRA/SIPC.
Copyright 2000 Sage Rutty and Company, Inc. All Rights Reserved. Web site design and production by Maria Friske Design.