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HOME > FINANCIAL PLANNING > RISK MANAGEMENT
What is risk?
Risk is a situation where one is exposed to a loss. For example, a personal catastrophe such as death, a disability, or a lawsuit could eliminate the wealth one has accumulated or prevent one from saving in the future.

What is personal risk management?
Insurance may be used to transfer risk from one party to another. Personal risk management is the justifiable use of insurance for the individual or family.

How can the financial planning process at Sage Rutty help me to manage risk?
At Sage Rutty, & Co. Inc., we examine your risks, perform an inventory of your insurance policies, and an assessment of your insurance needs. We will answer important questions like: Is the right type of life insurance being utilized? Is the face amount of the policy appropriate? Are the owners and beneficiaries correctly named? Is long-term care insurance an essential element to the financial plan? If so, which long-term care product would be most appropriate? How may your financial future be affected should you become disabled or experience serious health problems? How could the potential damage be minimized or even eliminated? Are you insured for a casualty loss or liability claim? Do your insurance policies coordinate? The answers to these questions, and others, would guide us in developing recommendations.

Are my personal situation and views taken into account?
Two individuals may view the same risk differently. For example, the loss of income may not be important to the homemaker who would go back to work in the event of the working spouse’s premature death. However, it is important that the homemaker and spouse understand the alternatives available and make an informed decision regarding purchasing life insurance.

Will you provide me with assistance in implementing the recommendations and in monitoring my policies?
Our financial planning department would assist you should you need assistance with implementing any of our recommendations. We would also assist you with monitoring your situation so that you would remain managed for risk over time.

Will I always face the same risks throughout my lifetime?
A person will go though many life changes. As his situation changes, the risks he faces also change. Like many of the elements in the financial planning process, a risk management analysis should be visited periodically, especially when a major life change, such as a move, job change, or marriage occurs.






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Sage Rutty & Co.
1621 Jefferson Road
Rochester, NY 14623
(585) 232-3760
Fax: 292-5799
www.SageRutty.com
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This is written solely for information and communication purposes. It is not represented as Sage Rutty’s views or policies, nor a promotion in purchasing securities. The purchase of investments can only be considered through a prospectus and other authorized methods of promotion. Past performance is no guarantee of future results. Sage Rutty Member FINRA/SIPC.
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