Pina’s investment philosophy can be described in a single word: momentum.


For nearly 30 years, Pina has been negotiating business continuation plans and developing comprehensive financial plans as well as providing Trust Services to her clients—both individuals and corporations alike. She has devoted the past 10 years to providing sound advice to 401k and 403b individual retirement plan participants in order to maximize wealth accumulation as well as preservation.


Pina began her career as a broker and later worked in the bank channels for many years. She excelled at building relationships, running teams, licensing bank people to become dual employees and using her own personal momentum to quickly move up the ranks. Then, in 2002 Pina was exposed to technical analysis, which is what she does today and what truly sets her apart.


Pina’s approach to investing is based on the law of supply and demand; it’s a very logical and organized approach that is based on price, not prediction. And Pina is passionate about helping her clients invest in this way.


Throughout her career, Pina has learned many things, but what she wants her clients to understand is the importance of a willingness to evolve with the ever-changing market. She believes—and her experience has proven—if you have a system in place to adapt to change, then you’ll come out ahead.


In fact, Pina’s ability to evolve and change has sustained her both personally and professionally. She is a 5-year breast cancer survivor and has lived everywhere from Singapore, to Portland, to Rochester, NY where she lives today with her two teenage daughters.


Pina is a member of the National Breast Cancer Foundation, Irondequoit Kiwanis Club and a proud supporter of the Boys & Girls Clubs of America.

Pina Formicola, AWMA®, AIF®

Wealth Manager


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Sage Rutty and Company, Inc.   100 Corporate Woods, Suite 300   Rochester, New York 14623 
phone 585.232.3760   fax 1.866.902.0273   toll free 1.800.733.1133

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