Meet The Team
Together, Neil, Laura, Kate and Lauren are committed to helping their clients, their families and their friends; and if a prospective client is not the right fit, they are happy to help them find someone who is. Their focus is high level, complicated financial planning, and that requires a very specific kind of financial approach. It also requires experience – of which combined the team boasts well over 70 years of financial services work.

Neil Frood, JD
Senior Vice President,
Financial Advisor
Neil, the planner on the team, enjoys complicated, complex financial planning. Before joining Sage Rutty in 2001, Neil practiced law as a member of one of the oldest law firms in Rochester where he specialized in estate and gift taxation as well as business succession planning. Neil’s focus now is to help clients plan for and take distributions in retirement.
585-512-2376

Laura S. Frood,
AAMS®, CFP®
First Vice President,
Financial Advisor
Laura takes a proactive approach to her work. She’s often the one reaching out to clients between meetings, and making sure she keeps her finger on the pulse of what is happening both in their lives, and in the market. Together with Neil, Laura implements the investment plan for clients, monitors the plan and makes recommendations when the plan needs to be rebalanced. Laura has been with Sage Rutty since 2001. She is active in the community and volunteers with Junior Achievement.
585-512-2377

Kate Keenan
Registered
Relationship Manager
Kate Keenan has been with Sage Rutty for over 5 and is Sage Advisor's Relationship Manager. Before joining Sage Rutty, Kate worked as a paralegal for one of the largest law firms in Rochester. She earned her Bachelor’s Degree in Psychology from SUNY Brockport and her Paralegal Studies Certificate from Penn State. Kate holds both Series 7, and Series 66 licenses.
585-512-2355

Lauren McKerrow
Registered Financial
Services Associate
Lauren is the newest addition to the Sage Advisors Team and works alongside Kate Keenan in assisting with client meeting preparation, operational functions, and overall client service. Before joining Sage Rutty, Lauren worked as an office administrator. She earned her Bachelor’s Degree in Business Administration with a minor in Marketing from SUNY Geneseo. Lauren also holds her Series 7 licenses and is currently studying for her Series 66 license.
585-512-2376
Financial Planning Lifecycle
We design a comprehensive wealth management plan for our clients, based on their position in the life cycle of financial and investment planning. Our goal is to assist our clients in designing and implementing financial solutions for their lifestyle.



